Introduction to Sales Training Course

Become an awesome salesperson with the right knowledge & skills

This training course is for you if you aspire to become a successful salesperson. Master the art of salesmanship through the right knowledge and skills. Understand sales principles, how to write an effective sales pitch, and close more deals. This course also helps you find the common sales objections with examples and ways to handle them using proven techniques.

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What's Covered in This Course?

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Course Outline

Introduction to Sales Training Course covers the following:
1.   Course Overview
  • Course Overview
2.   Getting Leads
  • Lead Prospecting
  • Handout: How to Get leads
  • Creating a Prospecting Sequence
  • Handout: Day-By-Day Guide for Contacting Prospects
  • Cold Calls
  • Handout: Top Cold Calling Tips
  • Scenario
  • Test Your Knowledge
  • Chapter Feedback
3.   Nurturing Leads
  • Understanding the Buyer Journey
  • Handout: The Buyer’s Journey
  • Aligning Your Strategy with the Buyer Journey
  • Worksheet: Strategizing with the Buyer’s Journey
  • Creating a Lead Nurturing Strategy
  • Handout: Sample Lead Nurturing Emails
  • Scenario
  • Test Your Knowledge
  • Chapter Feedback
4.   Making a Pitch
  • The Psychology of Persuasion
  • The Three Elements of a Sales Pitch
  • Handout: Tips for a Great Sales Pitch
  • Types of Sales Pitches
  • Handout: Great Pitches Examples
  • Worksheet: Write Your Own Sales Pitch
  • Scenario
  • Test Your Knowledge
  • Chapter Feedback
5.   Handling Objections
  • Common Objections in Sales
  • Handout: Common Types of Sales Objections & Examples
  • Flashcards: Identify Sales Objections
  • Using the LAER Technique
  • Using the APAC Technique
  • Scenario
  • Test Your Knowledge
  • Chapter Feedback
6.   Closing Sales
  • Traditional Closing Techniques
  • Soft-Closing Techniques
  • Follow-up Techniques
  • Handout: Sales Follow-up Techniques
  • Handout: Sample Follow Up Emails
  • Handling Rejection
  • Handout: Tips to Deal with Rejection
  • Scenario
  • Test Your Knowledge
  • Chapter Feedback
7.   Conclusion
  • Course Handouts
  • Final Assessment
  • Course Feedback
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