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Course Outline

This Influence and Persuasion Training Course covers the following:

#1   Table of Contents
  • Table of Contents
#2   Welcome to Persuasion
  • What Persuasion Isn’t!
  • Key Elements of Persuasion
  • Persuasion in Business Today
  • Test Your Knowledge
  • Chapter Feedback
#3   Personal Skills for Persuasion
  • Behavioral Flexibility
  • Learn to Transfer Energy
  • Communicate Clearly
  • Be Prepared
  • Stay Calm in Conflict
  • Use Anger Purposefully
  • Confidence and Certainty
  • Test Your Knowledge
  • Chapter Feedback
#4   Persuasion Techniques
  • Cialdini’s Six Principles Of Influence
  • Reciprocity Description
  • Consistency and Commitment
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Three as of Simple Persuasion
  • Acknowledge
  • Appreciate
  • Ask
  • ARCS Motivation Model
  • Attention
  • Attention Arousal and Variability
  • Managing Attention
  • Relevance
  • Confidence
  • Satisfaction
  • Test Your Knowledge
  • Chapter Feedback
#5   Persuasive Writing
  • Persuasive Argument
  • Pathos
  • Big Names
  • Research and Logos
  • Ethos
  • Kairos
  • Phrases and Words for Persuasive Writing
  • Examples
  • Other Ideas
  • Test Your Knowledge
  • Chapter Feedback
#6   Persuasive Communication in the Workplace
  • Effective Persuasion
  • Establishing Credibility
  • Framing Goals
  • Reinforcing Positions
  • Connecting Emotionally
  • Errors of Persuasion
  • The Hard Sell
  • Resisting Compromise
  • Presenting Great Arguments
  • The One-Time Effort
  • Test Your Knowledge
  • Chapter Feedback
#7   Summary
  • Course Feedback
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