Influence and Persuasion Training Course

Become familiar with the fundamentals of persuasive communication in the workplace

One of the most important qualities you can possess is the ability to persuade others. Take this course to learn how to be an effective persuader. This course helps you understand the psychology of persuasion for something good and provides you with the skills you need to effectively convince and get people to do things that are in their best interest.

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Course Outline

This Influence and Persuasion Training Course covers the following:
1.   Table of Contents
  • Table of Contents
2.   Welcome to Persuasion
  • What Persuasion Isn’t!
  • Key Elements of Persuasion
  • Persuasion in Business Today
  • Test Your Knowledge
  • Chapter Feedback
3.   Personal Skills for Persuasion
  • Behavioral Flexibility
  • Learn to Transfer Energy
  • Communicate Clearly
  • Be Prepared
  • Stay Calm in Conflict
  • Use Anger Purposefully
  • Confidence and Certainty
  • Test Your Knowledge
  • Chapter Feedback
4.   Persuasion Techniques
  • Cialdini’s Six Principles Of Influence
  • Reciprocity Description
  • Consistency and Commitment
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Three as of Simple Persuasion
  • Acknowledge
  • Appreciate
  • Ask
  • ARCS Motivation Model
  • Attention
  • Attention Arousal and Variability
  • Managing Attention
  • Relevance
  • Confidence
  • Satisfaction
  • Test Your Knowledge
  • Chapter Feedback
5.   Persuasive Writing
  • Persuasive Argument
  • Pathos
  • Big Names
  • Research and Logos
  • Ethos
  • Kairos
  • Phrases and Words for Persuasive Writing
  • Examples
  • Other Ideas
  • Test Your Knowledge
  • Chapter Feedback
6.   Persuasive Communication in the Workplace
  • Effective Persuasion
  • Establishing Credibility
  • Framing Goals
  • Reinforcing Positions
  • Connecting Emotionally
  • Errors of Persuasion
  • The Hard Sell
  • Resisting Compromise
  • Presenting Great Arguments
  • The One-Time Effort
  • Test Your Knowledge
  • Chapter Feedback
7.   Summary
  • Course Feedback
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