LinkedIn Marketing Course

Build trust & turn views into leads

Skipping the LinkedIn Marketing Course means leaving visibility and leads on the table. In today’s crowded digital space, showing up authentically on LinkedIn can be a game-changer for professionals, teams, and brands. This short, impactful course gives employees and employers the tools to stand out and build trust—without relying on pushy outreach or constant ads. Through engaging videos and real examples, learners will discover how to write scroll-stopping posts, use storytelling effectively, and create a strong personal brand that draws in qualified leads. With built-in templates, a downloadable content planner, and practical tips for staying consistent, this course helps teams turn LinkedIn from a passive profile into an active business asset.

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Advanced Level
20 Mins to Complete
Completion Certificate
Self-Paced

What's Covered in This Course?

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Course Outline

LinkedIn Marketing Course
#1   Course Introduction: LinkedIn as a Stage for Your Brand
#2   Building Your LinkedIn Content Strategy
  • Posting for Visibility — Why It Brings Leads
  • The Power of Hooks
  • 20 Proven Hook Starters
  • The Role of Storytelling
  • Storytelling Framework: The 3-Part Formula
  • Finding Your Voice & Point of View
  • The Power of Consistency
  • Consistency Template: LinkedIn Posting Calendar
  • Chapter Feedback
#3   Conclusion
  • Assessment
  • Course Feedback
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